Ofcom proposes fibre advertising guidance

by The Wessex Internet Team

What is full fibre?

Full fibre, also known as fibre-to-the-premises (FTTP), refers to an internet connection whereby fibre-optic cables are used to connect directly to a customer’s home or business address.

The technology is capable of providing faster and more reliable broadband speeds than traditional copper-based connections as fibre-optic cables can transmit data at much higher speeds and larger distances.

Why are customers confused?

Full fibre is seen as the future of broadband, but sadly, many customers have been confused by broadband providers claiming to offer ‘fibre’ connections that actually rely on outdated, slower technology.

Some broadband companies state they offer ‘fibre broadband’ when they use fibre-optic cables part of the way; switching to copper-based connections for the final part of the journey.

This type of connection is known as fibre to the cabinet (FTTC) and is typically far slower than full fibre connections. Unfortunately, many customers have been confused by these advertising tactics, leading to frustration and dissatisfaction with their internet speeds.

What action have Ofcom taken?

Ofcom, the UK’s communications regulator is keen to tackle the consumer confusion over use of the term ‘fibre’ by broadband companies.

The regulator is proposing new guidance that would require broadband providers to be more transparent about the type of connection they offer.

Setting the record straight

Here at Wessex Internet, we are proud to be a full fibre broadband provider. Our network is made up entirely of fibre-optic cables running directly to our customers’ premises, which ensures that they receive the speediest and most reliable broadband possible.

We certainly do not use the term ‘fibre’ loosely or as a marketing ploy, and we are committed to providing full transparency and accurate information about our services.

Final thoughts

Wessex Internet fully support and welcome Ofcom’s proposed guidance to prevent confusing advertising, as we believe that all broadband providers should be transparent about the type of connection they offer.

Our full fibre network is designed to provide our customers with the fastest and most reliable internet speeds possible and we are proud to say that we always have, and will continue to, use the term ‘fibre’ appropriately.